Since, by law, every frame of film or video that makes it to the screen these days must be fully documented, explored, discussed, and analyzed so that no room is left whatsoever for the imagination to scare people, we too must indulge in the conventions of modern filmmaking. Here's the blooper reel of the RG/Braves TV spots that are currently running.
I'm a little uncomfortable with these TV ads. Not that I don't think they turned out right or they won't benefit us in the ratings. On the contrary, they've been better received than I expected. However, amidst the fun of producing them it's easy to forget that people will see them. Then, they will stare at you everywhere you go. Can't just enjoy a good old-fashioned spelunking of the schnozz without dark glasses on in the car anymore. The end of the innocence.
That horse has left the barn, though, so here's another commercial we did that starts Monday. Just hurry up and send the ransom before they behead us.
Of course, someone at Channel 2 made sure that none of the humor survived an editing holocaust likely designed to protect their sister station, WSB-AM, from us getting a reputation as a less dull alternative to Boortz. Can't say I blame them, but I won't be left holding the bag of sandwiches again.
A school of thought has just coalesced in the past few minutes you've been reading this that says that I may be a little paranoid these days. Let's consider then:
This morning, 5am. I'm at a red light next to a Red Cross Bloodmobile, and I'm a little nervous. Not a week goes by where you don't read, see, or hear that the Red Cross desperately needs blood donors. Now, at the light next to the Bloodmobile, I'm wondering what their level of desperation might be. Am I about to be attacked by blood hungry Red Cross ninjas who will pull me out of my car, slice my throat, and hang me upside down over a bucket to replenish an anemic nation?
The green light gods answer my prayer and I drive on, extra vigilant to avoid crossing paths with the Red Cross Sweatmobile.