I did another good deed today. I don't do them that often, because it would cause people to think I am weak and a pushover, but from time to time, I will do someone a voluntary kindness. I think it's more sincere this way.
More accurately, I did the deed on Sunday and today was the day where it came back around. I went online and wrote a letter in praise of my local Publix store, and how helpful and friendly they were, and how they usually have the products I enjoy, etc. to their corporate office.
The manager called me today to thank me for my comments.
"Man, I really appreciate that. I've been gettin' slammed here of late, and your letter couldn't have come at a better time."
I do believe, as consumers, we need to step up and give positive reinforcement to businesses whenever possible. It's not enough to passively vote with your wallet anymore.
This is how we lost our beloved trans-fats, which I loved to eat. I don't know anyone who didn't love trans-fats. And cyclamates. They went away for a long time, and I missed being able to have them whenever I wanted without having to consort with unsavory people. And DDT. I hate malaria.
They all went away despite huge sales. Why? No one praised them when they were around. No one wrote an email to the people who make and use trans-fats, and cyclamates, and DDT, with a quick "Attaboy!" or "Keep it up!" They thought everyone was dying from them, and they caved, and some perfectly good chemical compositions were dispatched away from a craving public.
You have to be active. Negative people are very active. Usually that's all store managers ever hear. High-maintenance, negative people yammering on about how they were offended, cheated, disrespected, disappointed, and chagrined so someone will give them a freebie. My mom is in the Hall of Fame for this sport.
If you've ever owned a business or worked at a retail outlet, you know that a surplus in the register is not always enough to stave off the stress of the negatives. How many readers have dreamed of putting a winning venture on the blocks because the hassles are just too much?
So I wrote to Publix about this guy and his store. And here he is, thanking me sincerely, as if I had saved him from corporate punishment, wearily pouring his heart out about how he's had some problems in the produce aisle from this hag, and a bleat about the deli department from another shrew, and I provided the salve he needed after a tough week in the grocery business.
And at this moment, I felt horrible, because I took his call as I was shopping at Whole Foods.
I promise I will shop at Publix, even if I don't need anything, tomorrow. Swear.