How is it that it takes a film studio about 3 hours after a premiere to determine whether a movie stays or goes, a TV network knows within 3 weeks the fate of their new programs, but it takes a radio company 3 years and then maybe just one more quarter to determine whether something DOA will suddenly catch fire? The head. It is on auto-shake.
If that is not enough necksercise for you, CSPI, the Center for Science in the Public Interest, the research and development arm of the Center for Cash Hungry Attorneys With No Discernible Plaintiffs has successfully threatened Kellogg's to back off of using Shrek and other cuddly characters in their ads for cereal.
Science. That's a word that means when you figure that cereals with sugar and cuddly characters endorsing them have been around since before the word obesity was invented, then maybe cereal characters should be thrown out as a suspect in child obesity cases. Science. It can tell you exactly how many households have obese children with incomes over $10 a year make purchasing decisions for the family.
If you doubt for a second that porn is completely accepted in the mainstream of American life for people under 30, catch the next ad for AXE Body Spray, or, if you're not a fan of "Adult Swim," "Scrubs" or "Kyle XY," as I am, click here to see.
Their current marketing campaign is summed up by the simple slogan, "Bom Chick a Wah Wah," which is the phonetic pronunciation of a classic guitar lick played during porn scenes. Does this work at all if the target audience doesn't know much about porn?
Big Cologne has always marketed it's products as lady magnets. But they drew the line at what would happen after you got the ladies by the nose. Hai Karate showed adult men fending off (and punching!) horny women in the 60s. Even Hai Karate men had traditional ethical and moral boundaries and they were enforced with a haymaker, if necessary.
The Old Spice Guy attracted women hanging about the wharf, but even they went off into the soft-focused distance, perhaps to a cozy chowder restaurant with a fireplace for some romance. He had a shot, but not a certainty.
"Bom Chick a Wah Wah." Whoa! The Axe people are betting the sex farm that their target audience of 16-30 knows plenty about porn, even it's musical conventions, thus guaranteeing them an encounter with women so sexually aggressive that one sniff of AXE will overcome any gestures of romance or self-defense by the wearer to create a real life porn scene. The floor may even sprout shag carpeting.
Keep chasing Tony the Tiger. He's a problem.