You're looking at a picture of one of my top 3 all-time cereals, Ohs!
Ohs! are an onomatopoetic cereal. I find my self saying "Oh!" everytime I delightedly crunch into a handful. And, as the box claims, they are always a great value at half the price of other extended adolescent cereals on the market.
I'm just a little annoyed by the spelling on the box. Is that an exclamation mark doing double duty as an apostrophe to save space, or an apostrophe trying to pull off an exclamation? It doesn't matter. THERE IS NO APOSTROPHE IN OHS! Dammit.
It's not a possessive. The cereal wasn't invented by Sadaharu Oh or resemble little sculptures of actress Sandra Oh, and the box doesn't belong to the cereal inside in which case it would be spelled OHs' anyway.
It's not a contraction of "Oh is" cereal which would be too conceptual for most sweetened cereal buyers, or "Oh was" cereal which would be gross as it suggests a food product that had been pre-digested by paramecium and maggots. No, it's simply the plural of Oh. One piece of that graham and honey cereal with the oat bits in the middle has been trademarked as an Oh! by the Quaker Oats people, and many of them are called Ohs!.
Oh! By the way, they make computers now that can fit all the graphics properly onto any cereal box.
IT AIN'T MY DAMN CEREAL....